Search Results

Filter
  • 1-10 of  109,662 results for ""Social media""
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Complaint Publicization in Social Media.

Subjects: *Consumer complaints; *Response rates; *Drawbacks (Tariffs)

  • Source: Journal of Marketing. Nov2021, Vol. 85 Issue 6, p1-23. 23p. 1 Diagram, 8 Charts, 1 Graph.

  • Abstract: Firms are increasingly turning to social media platforms for complaint handling. Previous research and practitioners' reports highlight ...

Record details

×
Academic Journal

INFLUENCE IN SOCIAL MEDIA: AN INVESTIGATION OF TWEETS SPANNING THE 2011 EGYPTIAN REVOLUTION.

Subjects: Social influence; Social media; Egyptian revolution, Egypt, 2011-Twitter (Web resource)

  • Source: MIS Quarterly. Dec2021, Vol. 45 Issue 4, p1679-1714. 36p. 1 Black and White Photograph, 2 Diagrams, 16 Charts, 3 Graphs.

  • Abstract: Through the lens of social movement theory, this paper investigates the drivers of individual users' social influence ...

Record details

×
Academic Journal

Dynamic Effects of Falsehoods and Corrections on Social Media: A Theoretical Modeling and Empirical Evidence.

Subjects: *Social media in business; *Government agencies; Autoregressive models

  • Source: Journal of Management Information Systems. 2021, Vol. 38 Issue 4, p989-1010. 22p. 4 Charts, 4 Graphs.

  • Abstract: Government agencies and fact-checking websites have been combating the spread of falsehoods on social media by issuing ...

Record details

×
Periodical

The 'Subscribe to Me' Economy.

Subjects: *USER-generated content; *SOCIAL media; *INFLUENCER marketing

  • Source: TIME Magazine. 1/17/2022, Vol. 199 Issue 1/2, p54-59. 6p. 6 Color Photographs.

  • Abstract: The article discusses updates on the online creator economy by citing the experiences of online creators and sex workers at social

Record details

×
Academic Journal

Biased Credibility and Sharing of Fake News on Social Media: Considering Peer Context and Self-Objectivity State.

Subjects: Fake news; Social media; Sharing

  • Source: Journal of Management Information Systems. 2021, Vol. 38 Issue 4, p931-958. 28p. 1 Black and White Photograph, 2 Diagrams, 2 Charts, 2 Graphs.

  • Abstract: Several studies have examined the consumption and spread of fake news on social media. Two notable gaps, ...

Record details

×
Academic Journal

Incorporating Big Data Tools for Social Media Analytics in a Business Analytics Course.

  • Source: Journal of Information Systems Education; Summer2021, Vol. 32 Issue 3, p176-198, 23p

Record details

×
Periodical

Stop Screening Job Candidates’ Social Media.

Subjects: *Job hunting; *Employee selection; *Personnel policiesTarki, Atta

  • Source: Harvard Business Review. Sep/Oct2021, Vol. 99 Issue 5, p19-23. 5p. 3 Color Photographs.

  • Abstract: The article suggests that employers stop screening job candidates' social media accounts and stick to evidence-based recruiting. ...

Record details

×
Academic Journal

Real-Time Brand Reputation Tracking Using Social Media.

Subjects: *Business names; *Branding (Marketing); *Brand image

  • Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p21-43. 23p. 4 Diagrams, 6 Charts, 3 Graphs.

  • Abstract: How can we know what stakeholders think and feel about brands in real time and over time? Most brand reputation measures are at the aggregate ...

Record details

×
Academic Journal

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.

Subjects: *Influencer marketing; *Organizational performance; *Green marketing

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p10-27. 18p. 1 Diagram, 6 Charts, 1 Graph.

  • Abstract: Can low-cost marketing tools that are used to enhance business performance also contribute to creating a better world? The authors investigate the role of online

Record details

×
  • 1-10 of  109,662 results for ""Social media""