Complaint Publicization in Social Media.

• Authors : Golmohammadi, Alireza¹ (AUTHOR) ; Havakhor, Taha² (AUTHOR) ; Gauri, Dinesh K.³ (AUTHOR)

Subjects: *Consumer complaints; *Response rates; *Drawbacks (Tariffs)

• Source: Journal of Marketing. Nov2021, Vol. 85 Issue 6, p1-23. 23p. 1 Diagram, 8 Charts, 1 Graph.

• Abstract: Firms are increasingly turning to social media platforms for complaint handling. Previous research and practitioners' reports highlight ...

Record details

INFLUENCE IN SOCIAL MEDIA: AN INVESTIGATION OF TWEETS SPANNING THE 2011 EGYPTIAN REVOLUTION.

• Authors : Venkatesan, Srikanth¹ ; Valecha, Rohit² ; Yaraghi, Niam³

Subjects: Social influence; Social media; Egyptian revolution, Egypt, 2011-Twitter (Web resource)

• Source: MIS Quarterly. Dec2021, Vol. 45 Issue 4, p1679-1714. 36p. 1 Black and White Photograph, 2 Diagrams, 16 Charts, 3 Graphs.

• Abstract: Through the lens of social movement theory, this paper investigates the drivers of individual users' social influence ...

Record details

Dynamic Effects of Falsehoods and Corrections on Social Media: A Theoretical Modeling and Empirical Evidence.

• Authors : King, Kelvin K.¹ (AUTHOR) ; Wang, Bin² (AUTHOR); Escobari, Diego² (AUTHOR)

Subjects: *Social media in business; *Government agencies; Autoregressive models

• Source: Journal of Management Information Systems. 2021, Vol. 38 Issue 4, p989-1010. 22p. 4 Charts, 4 Graphs.

• Abstract: Government agencies and fact-checking websites have been combating the spread of falsehoods on social media by issuing ...

Record details

Dark Triad and Social Media Addiction among Undergraduates: Coping Strategy as a Mediator.

• Authors : Poh Chua Siah¹, ; Jie Yeng Hue¹; Zi Ru Wong, Bernie¹

• Source: Contemporary Educational Technology; Oct2021, Vol. 13 Issue 4, p1-12, 12p

Record details

The 'Subscribe to Me' Economy.

• Authors : Bruner, Raisa

Subjects: *USER-generated content; *SOCIAL media; *INFLUENCER marketing

• Source: TIME Magazine. 1/17/2022, Vol. 199 Issue 1/2, p54-59. 6p. 6 Color Photographs.

• Abstract: The article discusses updates on the online creator economy by citing the experiences of online creators and sex workers at social

Record details

Biased Credibility and Sharing of Fake News on Social Media: Considering Peer Context and Self-Objectivity State.

• Authors : Turel, Ofir¹ (AUTHOR) ; Osatuyi, Babajide² (AUTHOR)

Subjects: Fake news; Social media; Sharing

• Source: Journal of Management Information Systems. 2021, Vol. 38 Issue 4, p931-958. 28p. 1 Black and White Photograph, 2 Diagrams, 2 Charts, 2 Graphs.

• Abstract: Several studies have examined the consumption and spread of fake news on social media. Two notable gaps, ...

Record details

Incorporating Big Data Tools for Social Media Analytics in a Business Analytics Course.

• Authors : Zadeh, Amir H.¹, ; Zolbanin, Hamed M.², ; Sharda, Ramesh³,

• Source: Journal of Information Systems Education; Summer2021, Vol. 32 Issue 3, p176-198, 23p

Record details

Stop Screening Job Candidates’ Social Media.

Subjects: *Job hunting; *Employee selection; *Personnel policiesTarki, Atta

• Source: Harvard Business Review. Sep/Oct2021, Vol. 99 Issue 5, p19-23. 5p. 3 Color Photographs.

• Abstract: The article suggests that employers stop screening job candidates' social media accounts and stick to evidence-based recruiting. ...

Record details

Real-Time Brand Reputation Tracking Using Social Media.

• Authors : Rust, Roland T. (AUTHOR) ; Rand, William (AUTHOR); Huang, Ming-Hui (AUTHOR)

Subjects: *Business names; *Branding (Marketing); *Brand image

• Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p21-43. 23p. 4 Diagrams, 6 Charts, 3 Graphs.

• Abstract: How can we know what stakeholders think and feel about brands in real time and over time? Most brand reputation measures are at the aggregate ...

Record details

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.

• Authors : Zhang, Wanqing (AUTHOR) ; Chintagunta, Pradeep K. (AUTHOR); Kalwani, Manohar U. (AUTHOR)

Subjects: *Influencer marketing; *Organizational performance; *Green marketing

• Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p10-27. 18p. 1 Diagram, 6 Charts, 1 Graph.

• Abstract: Can low-cost marketing tools that are used to enhance business performance also contribute to creating a better world? The authors investigate the role of online

Record details