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IMPACT OF GAMIFICATION ON PERCEPTIONS OF WORD-OF-MOUTH CONTRIBUTORS AND ACTIONS OF WORD-OF-MOUTH CONSUMERS.

Subjects: *Word of mouth advertising; *Consumer behavior; *User-generated content

  • Source: MIS Quarterly. Dec2020, Vol. 44 Issue 4, p1987-2011. 25p. 2 Color Photographs, 3 Diagrams, 17 Charts.

  • Abstract: Gamification has been shown to encourage contributions of user-generated reviews (word-of-mouth: WOM) in various domains, including travel and leisure related platforms (...

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Academic Journal

Playing and Reflecting Games: The Production of Gamified Learning Artefacts in Teacher Education.

  • Source: Journal of Higher Education Theory & Practice; 2021, Vol. 21 Issue 16, p164-176, 13p

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Academic Journal

Kahoot! Gamification in an Accounting Class.

  • Source: Journal of Higher Education Theory & Practice; 2021, Vol. 21 Issue 16, p41-46, 6p

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Academic Journal

University Students' Views on the Application of Gamification in Distance Education.

  • Source: International Journal of Emerging Technologies in Learning; 2021, Vol. 16 Issue 19, p4-15, 12p

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Academic Journal

A Design of Personal Learning Network on Social Networking Tools with Gamification for Professional Experience.

  • Source: International Journal of Emerging Technologies in Learning; 2021, Vol. 16 Issue 18, p53-68, 16p

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Academic Journal

Design and Implementation of a Collaborative Educational Gamification Authoring System.

  • Source: International Journal of Emerging Technologies in Learning; 2021, Vol. 16 Issue 17, p277-289, 13p

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Academic Journal

Research in the Classroom: The Teaching of Economics and Gamification.

  • Source: International Journal of Emerging Technologies in Learning; 2021, Vol. 16 Issue 16, p131-152, 22p

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Academic Journal

Pedagogical Mediation and Complexity. A Perspective on the Training of Economists.

  • Source: International Journal of Emerging Technologies in Learning; 2021, Vol. 16 Issue 16, p91-103, 13p

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  • 1-10 of  2,718 results for ""GAMIFICATION""