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Academic Journal

Text-mining 10-K (annual) reports: A guide for B2B marketing research.

Subjects: *Industrial marketing; *Marketing research; *Business-to-business transactions

  • Source: Industrial Marketing Management. Nov2022, Vol. 107, p204-211. 8p.

  • Abstract: Advances in the availability and sophistication of software to facilitate the analysis of secondary data have contributed toward the growth of textual analysis. 10-K reports ...

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Academic Journal

The role of sport (and sporting stories) in a family's navigation of identity and meaning.

  • Source: Sport, Education & Society; May2020, Vol. 25 Issue 4, p449-462, 14p

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Academic Journal

Artificial intelligence focus and firm performance.

Subjects: *Artificial intelligence; *Marketing; *Industrial efficiency

  • Source: Journal of the Academy of Marketing Science. Nov2022, Vol. 50 Issue 6, p1176-1197. 22p.

  • Abstract: Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine the link between firms' focus on AI in their 10-K ...

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Academic Journal

Balancing creativity and organisational performance in an advertising agency network: A case study.

Subjects: *Advertising agencies; *Advertising management; *Client satisfaction

  • Source: Journal of Marketing Communications. Dec 2021, Vol. 27 Issue 8, p840-864. 25p. 1 Diagram, 2 Charts.

  • Abstract: While interest in international advertising campaigns continues to attract considerable research interest, the management of advertising agencies internationally has been largely overlooked. In response, the ...

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  • 1-5 of  5 results for ""Cooper, Holly B.""