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Source:
Technology, Pedagogy & Education; Feb2021, Vol. 30 Issue 1, p41-57, 17p
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Source:
Sport, Education & Society; May2020, Vol. 25 Issue 4, p449-462, 14p
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Subjects: *Artificial intelligence; *Marketing; *Industrial efficiency
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Source:
Journal of the Academy of Marketing Science. Nov2022, Vol. 50 Issue 6, p1176-1197. 22p.
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Abstract:
Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine the link between firms' focus on AI in their 10-K ...
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Subjects: *Advertising agencies; *Advertising management; *Client satisfaction
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Source:
Journal of Marketing Communications. Dec 2021, Vol. 27 Issue 8, p840-864. 25p. 1 Diagram, 2 Charts.
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Abstract:
While interest in international advertising campaigns continues to attract considerable research interest, the management of advertising agencies internationally has been largely overlooked. In response, the ...
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