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Subjects: Story Telling; Personal Narratives; Identification (Psychology)
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Source:
Sport, Education and Society, v25 n4 p449-462 2020. 14 pp.
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Abstract:
Storytelling is a significant vehicle for the transferral of knowledge, perpetuation of collective memories and construction of meaning. Stories and cultural storytellers are attracting dedicated ... As Provided
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Subjects: *Advertising agencies; *Advertising management; *Client satisfaction
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Source:
Journal of Marketing Communications. Dec 2021, Vol. 27 Issue 8, p840-864. 25p. 1 Diagram, 2 Charts.
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Abstract:
While interest in international advertising campaigns continues to attract considerable research interest, the management of advertising agencies internationally has been largely overlooked. In response, the ...
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