Text-mining 10-K (annual) reports: A guide for B2B marketing research.

• Authors : Cooper, Holly B.¹ (AUTHOR) ; Ewing, Michael T.¹ (AUTHOR) ; Mishra, Sagarika² (AUTHOR)

Subjects: *Industrial marketing; *Marketing research; *Business-to-business transactions

• Source: Industrial Marketing Management. Nov2022, Vol. 107, p204-211. 8p.

• Abstract: Advances in the availability and sophistication of software to facilitate the analysis of secondary data have contributed toward the growth of textual analysis. 10-K reports ...

Record details

Technology-enabled remote learning during Covid-19: perspectives of Australian teachers, students and parents.

• Authors : Ewing, Lee-Ann¹, ; Cooper, Holly B.²

• Source: Technology, Pedagogy & Education; Feb2021, Vol. 30 Issue 1, p41-57, 17p

Record details

The role of sport (and sporting stories) in a family's navigation of identity and meaning.

• Authors : Cooper, Holly B.¹, ; Ewing, Thomas K.²

• Source: Sport, Education & Society; May2020, Vol. 25 Issue 4, p449-462, 14p

Record details

Artificial intelligence focus and firm performance.

• Authors : Mishra, Sagarika¹; Ewing, Michael T.²; Cooper, Holly B.²

Subjects: *Artificial intelligence; *Marketing; *Industrial efficiency

• Source: Journal of the Academy of Marketing Science. Nov2022, Vol. 50 Issue 6, p1176-1197. 22p.

• Abstract: Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine the link between firms' focus on AI in their 10-K ...

Record details

Balancing creativity and organisational performance in an advertising agency network: A case study.

• Authors : Collier, Paul M.¹ (AUTHOR); Ewing, Michael T. (AUTHOR); Cooper, Holly B.² (AUTHOR)

Subjects: *Advertising agencies; *Advertising management; *Client satisfaction

• Source: Journal of Marketing Communications. Dec 2021, Vol. 27 Issue 8, p840-864. 25p. 1 Diagram, 2 Charts.

• Abstract: While interest in international advertising campaigns continues to attract considerable research interest, the management of advertising agencies internationally has been largely overlooked. In response, the ...

Record details