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Academic Journal

Comparative Study of Traditional Advertising Vis à Vis Digital Marketing - With Reference to FMCG Products.

  • Source: International Journal of Applied Marketing & Management. 2022, Vol. 7 Issue 1, p17-24. 8p.

  • Abstract: Marketing has been growing for decades in one form or another. The main purpose of marketing is ...

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Periodical

BLACK LEADERS Powering the Metaverse.

Subjects: *Digital communications; *Businesspeople; *Marketing

  • Source: U.S. Black Engineer & Information Technology. 2022 Deans Issue, Vol. 46 Issue 2, p64-67. 4p.

  • Abstract: The article discusses the list of black leaders powering the metabverse including Tina Bonner, Shea Richburg, and Bianca Jackson.

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News

Turner Night on the Hill at Tennessee State University Celebrates Scholarship Winners.

Subjects: *Marketing; State universities & colleges; National Breast Cancer Awareness MonthTennessee State University

  • Source: Tennessee Tribune. 10/6/2022, Vol. 33 Issue 40, pA5-A5. 1p.

  • Abstract: The article announces Havilah Akachukwu, Ethiopine Choping, and Gregory B. Hobbs, Jr., Tennessee State University College of Engineering students, as receivers ...

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Conference

DETERMINANTS OF THE BUYING BEHAVIOR OF GENERATION Y.

Subjects: *Millennials; *Social networks; *Decision making

  • Source: Marketing Identity. 2017, Issue Part 1, p92-100. 9p.

  • Abstract: Generation Y (born between 1980-1995) represents a generation of questions and questioning. It has some common features such as sharing life values, listening to the ...

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News

Carnegie Communications and Semcasting Partner to Offer Mobile Footprints for Higher Education, a Powerful New Digital Advertising Strategy.

  • Source: Marketwire (English). 10/05/2016.

  • Abstract: WESTFORD, MA -- (Marketwired) -- 10/05/16 -- Carnegie Communications and Semcasting, partners in higher education digital advertising, are pleased to announce the ...

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Academic Journal

Radicalising the marketing of higher education: learning from student-generated social media data.

Subjects: *Universities & colleges; *Branding (Marketing); *Marketing

  • Source: Journal of Marketing Management. Aug2017, Vol. 33 Issue 9/10, p742-763. 22p. 2 Diagrams, 3 Charts.

  • Abstract: The social media landscape creates opportunities for higher education institutions (HEIs) to amplify psychological engagement with students and to increase influence ...

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Periodical

PINNACLE AWARDS.

Subjects: *Health care industry; *Mass media; *Leadership

  • Source: Medical Marketing & Media. 2022 Pinnacle Awards, p4-18. 13p.

  • Abstract: The article features the recipients of the 2022 MM+M Pinnacle Awards. They include The Bloc Chief Digital Officer Jap Appel, BESTMSLs ...

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Periodical

GREATER GOOD: This year's honorees have demonstrated the many ways that they have been able to effect positive change across their market areas -- and there's much more to come.

Subjects: *Plastics in packaging; *Marketing; *Businesspeople

  • Source: Progressive Grocer. Oct2022, Vol. 101 Issue 10, p42-58. 14p.

  • Abstract: The article announces the recipients of the Progressive Grocer 2022 Impact Awards including The Giant Co., Schnuck Markets Inc. and Hy-Vee Inc.

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Academic Journal

PIA Victorian Young Planners Committee 2022.

Subjects: *Planners; *Professions; *Marketing

  • Source: Planning News (1329-2862). Mar2022, Vol. 48 Issue 2, p14-15. 2p.

  • Abstract: The article presents the author's view on, joining the VYP at the end of 2020 and continuing to be passionate about PIA and the Committee being ...

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  • 1-10 of  145 results for "digital footprint of students"