Features of the influence of digital marketing on consumer behavior of generation Y/Z in Kazakhstan.

• Authors : Pak, Ella¹

Subjects: *Internet marketing; *Consumer behavior; *Sharing economyKazakhstan

• Source: Economia Aziendale Online. 2022, Vol. 13 Issue 4, p825-831. 7p.

• Abstract: The article is devoted to the evolution of consumer behavior under the influence of digital marketing technologies. ... L'articolo si pone l'obiettivo di studiare l'evoluzione del comportamento dei consumatori sotto l'influenza delle tecnologie di marketing digitale. Vengono studiati gli approcci teorici allo studio ...

Record details

Consumers' brand personality perceptions in a digital world: A systematic literature review and research agenda.

• Authors : Ghorbani, Mijka¹ (AUTHOR) ; Karampela, Maria² (AUTHOR); Tonner, Andrea¹ (AUTHOR)

Subjects: *Brand personification; *Consumer psychology; *Consumer behavior

• Source: International Journal of Consumer Studies. Sep2022, Vol. 46 Issue 5, p1960-1991. 32p. 4 Diagrams, 11 Charts, 1 Graph.

• Abstract: In a digital world, it is becoming increasingly important for marketing researchers and practitioners to understand how consumers attribute humanlike characteristics ...

Record details

ONLY MEMORIES ARE CAPTURED, AND ONLY FOOTPRINTS ARE LEFT. UNDERSTANDING THE PERCEPTION OF ECO-FRIENDLY HOTEL AND TOURIST BUYING BEHAVIOR .

• Authors : YASSIN, CHEROUK AMR¹

Subjects: *Consumer behavior; *Purchasing power; *Consumers

• Source: Marketing Science & Inspirations. 2022, Vol. 17 Issue 4, p23-39. 17p.

• Abstract: This study attempts to provide insight into consumer decision-making, which has become increasingly difficult to understand and anticipate in today's sustainable development environment. A lack ... Táto štúdia sa pokúša poskytnúť pohľad na rozhodovanie spotrebiteľov, ktoré je v dnešnom prostredí trvalo udržateľného ...

Record details

THE PERCEPTIONS OF GENERATION Z REGARDING CSR PRACTICES IN DEVELOPING COUNTRIES: AN ANALYSIS AMONG ROMANIAN POST-MILLENNIALS STUDENTS.

• Authors : MODREANU, ANDRA¹ ; ANDRIȘAN, GABRIELA NICOLETA¹

Subjects: *Social responsibility of business; *Consumer behavior; Generation Z

• Source: Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie. Aug2022, Issue 4, p263-272. 10p.

• Abstract: Generation Z is expected to be one of the most vehement supporters of responsible businesses due to their early access to worldwide information. When analyzing ...

Record details

Evolving role of data analytics in digital marketing.

Subjects: *Internet marketing; *Data analysis; *Consumer behavior

• Source: FRPT - Advertising Snapshot. 12/8/2020, p12-13. 2p.

• Abstract: The article discusses role of data in evolution and emergence of digital marketing and mentions enabling marketers to put foot forward ...

Record details

Consumer Demand for Environmental Friendliness as a New Round of Modern Marketing Development.

• Authors : Khachatryan, Astghik¹ ; Sakhbieva, Amina²; Kirpicheva, Maria³

• Source: Polish Journal of Environmental Studies. 2023, Vol. 32 Issue 5, p4095-4111. 17p.

• Abstract: Research into the consumer demand for environmental friendliness is highly relevant. The growing attention of consumers to environmental issues creates new opportunities for businesses that ... Copyright of Polish Journal of Environmental Studies is the property of Scientific Investigation Committee and its content may not be copied or emailed to ...

Record details

Psychology in action: Social media communication, CSR, and consumer behavior management in banking.

• Authors : Liu, Yang¹ (AUTHOR); Naveed, Rana Tahir² (AUTHOR) ; Kanwal, Sara^3,4 (AUTHOR)

Subjects: *CONSUMER behavior; *MOTIVATION (Psychology); *ACT psychology

• Source: PLoS ONE. 8/17/2023, Vol. 18 Issue 8, p1-23. 23p.

• Abstract: In today's digitally interconnected world, social media emerges as a powerful tool, offering different opportunities for modern businesses. Not only do organizations use social media ... Copyright of PLoS ONE is the property of Public Library of Science and its content may not be copied or emailed to multiple sites ...

Record details

Evolution of Consumption: A Psychological Ownership Framework.

• Authors : Morewedge, Carey K. (AUTHOR) ; Monga, Ashwani (AUTHOR); Palmatier, Robert W. (AUTHOR)

Subjects: *Consumer behavior; *Consumer attitudes; *Consumption (Economics)

• Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p196-218. 23p. 1 Black and White Photograph, 5 Charts.

• Abstract: Technological innovations are creating new products, services, and markets that satisfy enduring consumer needs. These technological innovations create value for consumers and firms in many ...

Record details

A MIXED BAG FOR WOMEN DIRECTORS: But a "name game" reveals major progress for women in the C-suite.

• Authors : HAYES, BILL

Subjects: *Senior leadership teams; *Business enterprises; *Consumer behavior

• Source: Directors & Boards. 2023 Annual Report, Vol. 47 Issue 4, p42-66. 17p.

• Abstract: The article focuses on the progress of women in corporate boards and the challenges they still face. It highlights the statistics of gender diversity in ...

Record details

2023 Mass Market Retailing’s most Influential Women.

Subjects: *Marketing; *Merchants; *Retail industryDollar General Corp. Dollar General Corp. Dollar General Corp. DG

• Source: MMR. 6/19/2023, Vol. 40 Issue 7, p35-62. 15p. 42 Color Photographs.

• Abstract: Peluso and Karen Lynch, the company's president and chief executive officer, are convinced that the health care and retail sectors need to make better use ...

Record details