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Academic Journal

인공지능과 빅데이터가 시장진입 기업에 미치는 영향관계 분석, 게임이론 적용을 중심으로.

Subjects: *Information sharing; *Data entry; *Cost control

  • Source: Journal of Digital Convergence. 2021, Vol. 19 Issue 7, p95-111. 17p.

  • Abstract: Despite the innovation of AI and Big Data, theoretical research bout the effect of AI and Big Data on market competition is still in early ...

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Academic Journal

기업의 CSV활동이 브랜드 이미지와 소비자행동의도에 미치는 영향 : CSV의도성과 기업 -소비자 동일시를 중심으로

Subjects: *Brand image; *Willingness to pay; Structural equation modeling

  • Source: Journal of Digital Convergence. Sep2019, Vol. 17 Issue 9, p105-114. 10p.

  • Abstract: This study examined the causal relationship between CSV and brand image and consumers' behavioral intentions by structural equation model using psychological variables such as CSV ...

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Academic Journal

제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로

Subjects: *Production planning; *Product quality; *Manufactured products

  • Source: Journal of Digital Convergence. 2020, Vol. 18 Issue 3, p71-81. 11p.

  • Abstract: This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies’ reputation and product types to the customers on the perceived product ...

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  • 1-3 of  3 results for "digital footprint of students"