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Subjects: *Information sharing; *Data entry; *Cost control
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Source:
Journal of Digital Convergence. 2021, Vol. 19 Issue 7, p95-111. 17p.
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Abstract:
Despite the innovation of AI and Big Data, theoretical research bout the effect of AI and Big Data on market competition is still in early ...
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Subjects: *Brand image; *Willingness to pay; Structural equation modeling
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Source:
Journal of Digital Convergence. Sep2019, Vol. 17 Issue 9, p105-114. 10p.
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Abstract:
This study examined the causal relationship between CSV and brand image and consumers' behavioral intentions by structural equation model using psychological variables such as CSV ...
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Subjects: *Production planning; *Product quality; *Manufactured products
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Source:
Journal of Digital Convergence. 2020, Vol. 18 Issue 3, p71-81. 11p.
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Abstract:
This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies’ reputation and product types to the customers on the perceived product ...
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