THE VALUE OF GAMIFICATION IN VIRTUAL SALES TRAININGS - EVIDENCE FROM A FIELD EXPERIMENT.

• Authors : Friess, Maximilian¹, ; Schäfer, Catharina²

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1280-1283, 4p

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The "Idea Advantage": How Content Sharing Strategies Impact Engagement in Online Learning Platforms.

• Authors : Narang, Unnati¹ (AUTHOR) ; Yadav, Manjit S.² (AUTHOR) ; Rindfleisch, Aric³ (AUTHOR)

Subjects: *Information sharing; Student engagement; Online educationCoursera Inc.

• Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p61-78. 18p. 12 Charts, 2 Graphs.

• Abstract: In recent years, online learning platforms (e.g., Coursera, edX) have experienced massive growth and have reached nearly 200 million learners. Although ...

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The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.

• Authors : Aguirre, Elizabeth (AUTHOR) ; Mahr, Dominik (AUTHOR) ; de Ruyter, Ko (AUTHOR)

Subjects: *Business partnerships; *Suppliers; *Manufacturing industries

• Source: Journal of Marketing. Mar2018, Vol. 82 Issue 2, p64-84. 21p. 1 Diagram, 3 Charts, 3 Graphs.

• Abstract: To develop the knowledge and skill sets of channel partner firms, manufacturers increasingly introduce learning programs as part of their relationship ...

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LET THE GAMIFICATION BEGIN.

• Authors : Drell, Lauren

Subjects: *Pharmaceutical industry; *Industries; GamificationUnited StatesBoehringer Ingelheim GmbH...

• Source: Marketing Health Services. Spring2014, Vol. 34 Issue 1, p24-27. 4p. 4 Color Photographs.

• Abstract: The article reports developments in the pharmaceutical (pharma) industry in the U.S. and internationally as of March 2014, particularly the adoption of ...

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EXPLORING CUSTOMER'S ONLINE GAMING ADDICTION: A THREE-STAGE MODELLING APPROACH.

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p402-409, 8p

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Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects.

• Authors : Singh, Siddharth Shekhar¹ (AUTHOR) ; Sen, Ravi² (AUTHOR) ; Borle, Sharad³ (AUTHOR)

Subjects: *Sales personnel; *Job performance; Online education

• Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p230-249. 20p. 9 Charts.

• Abstract: The authors use data from a field study concerning an online salesperson training program to investigate (1) the overall impact of program participation on sales performance ...

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Customer Journey Design: Four Winning Strategies.

• Source: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p396-407, 12p

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The Platformization of Brands.

• Authors : Wichmann, Julian R.K.¹ (AUTHOR) ; Wiegand, Nico² (AUTHOR) ; Reinartz, Werner J.³ (AUTHOR)

Subjects: *Relationship marketing; *Brand name products; *Crowdsourcing

• Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.

• Abstract: Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands ...

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Activating Consumers for Better Service Coproduction Outcomes Through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support.

• Authors : Mende, Martin ; Scott, Maura L. ; Jo Bitner, Mary

Subjects: *Employees' workload; *Financial literacy; *Organizational learning

• Source: Journal of Public Policy & Marketing. Spring2017, Vol. 36 Issue 1, p137-155. 19p. 1 Chart, 5 Graphs.

• Abstract: Companies are allocating increasing coproduction workloads to consumers. Ironically, many consumers may be ill-equipped to coproduce, as indicated by widespread low service literacy (e.g., ...

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Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories.

• Authors : VanEpps, Eric M.¹ (AUTHOR) ; Molnar, Andras² (AUTHOR) ; Downs, Julie S.³ (AUTHOR)

Subjects: *Food labeling; Caloric content of foods; Low-calorie diet

• Source: Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p948-967. 20p. 1 Chart, 6 Graphs.

• Abstract: Numeric labeling of calories on restaurant menus has been implemented widely, but scientific studies have generally not found substantial effects on calories ordered. The present ...

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