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Source:
Journal of Education Research (1680-6360); 2022, Issue 335, p39-53, 15p
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Journal of Education Research (1680-6360); 2021, Issue 324, p38-56, 19p
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Journal of Education Research (1680-6360); Aug2022, Issue 340, p76-90, 15p
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Journal of Research in Education Sciences; Dec2021, Vol. 66 Issue 4, p217-243, 27p
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Journal of Educational Practice & Research; 2021 Special Issue, Vol. 34, p165-204, 40p
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Journal of Research in Education Sciences; Dec2022, Vol. 67 Issue 4, p35-72, 38p
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Journal of Education Research (1680-6360); 2017, Issue 282, p43-58, 16p
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Journal of Education Research (1680-6360); 2017, Issue 282, p93-113, 21p
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Journal of Education Research (1680-6360); 2020, Issue 320, p4-22, 19p
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Subjects: *Information-seeking behavior; Tourism websites; Tourism educationTaiwan
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Source:
Commerce & Management Quarterly. Sep2020, Vol. 21 Issue 3, p323-347. 25p.
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Abstract:
Due to the trend of declining birthrate, the universities in Taiwan are facing the challenge of enrollment. The development of the internet and the prevalence ... 由於少子化趨勢,許多大學尤其是科技大學面臨招生的挑戰。網際網路的發達以 及網路社群媒體的盛行,讓傳統的招生模式面臨挑戰。本研究以某醫學大學 A,B 兩 學系為研究對象,應用 Google Analytics 收集個案學系系學網頁訪客的瀏覽行為資訊, 並分析這些訪客的行為特質,作為學系研擬招生行銷策略之參考。A 學系資料收集期 間自 2019/2/25-2019/3/21,以及 2019/3/22-2019/05/16 止。B 學系資料收集期間自 2018/2/26-2018/3/22,以及 2018/3/23-2019/05/16 止。研究結果發現:A 與 B 學系網頁 訪客探訪的網頁內容著重在課程設計、科目學分、師資介紹、相關證照與最新消息。 訪客停留學系網頁時間最久為:學生榮譽、競賽活動。個案學系學生以女性居多,網 頁訪客也以女性居多。訪客年齡大都為 18-24 歲,以年輕族群居多。訪客居住區域以 中壢、桃園與彰化居多。訪客興趣取向以旅遊和教育居多。建議學系未來在系網頁的 設計,可以強化訪客所關心的課程設計、師資以及學生榮譽等的介紹。 [ABSTRACT FROM AUTHOR]
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