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Academic Journal

The Role of Competency Based Education in Higher Education: The Process of Tuning the Marketing Discipline.

Subjects: *Content marketing; Outcome-based education; Higher educationEmbiid, Joel, 1994-

  • Source: Business Education Innovation Journal. Jun2019, Vol. 11 Issue 1, p137-153. 17p. 1 Diagram, 4 Charts.

  • Abstract: Higher education is feeling pressure to make changes in the way it operates. Scholars have identified gaps which may be growing between marketing practitioner needs ...

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