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The Factors Influencing Electric Car Adoption among consumers in an Emerging Market Context.

Subjects: *Emerging markets; *Willingness to pay; *Consumer behavior

  • Source: Society for Marketing Advances Proceedings. 11/01/2020, p182-187. 6p.

  • Abstract: The purpose of the article is to examine various factors influencing the electric car adoption among consumers in an emerging market. The study followed quantitative ...

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