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    • Abstract:
      The article follows the deductive method, with a hermeneutic paradigm and a qualitative approach. Online learning has allowed students to have academic preparation without having to go to a traditional educational center, where there is already physical displacement and there are no pre-established schedules, in addition, they allow lowering travel and tuition costs. Permanent relearning, asynchronous models and self-learning are managing to train individuals who know how to search for adequate information and solve problems as they arise, increasing their sense of responsibility and achieving permanent updating of their knowledge. In the last decade, modern digital media have generated the appearance of new professional activities, among which they have stood out for generating higher income: Chief Digital Officer (CDO); Chief Technology Officer (CTO); Digital Business Manager. Artificial intelligence allows imitating the functions that humans perform constantly and repetitively, making its application trend grow exponentially in the future. [ABSTRACT FROM AUTHOR]